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All Eyes on the Crown: Rwanda’s Michelle Ashimwe at Miss Africa 2025

Author: Brenda MIZERO
On:15/04/2025 17:25
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Michelle Ashimwe has officially arrived in Abuja, Nigeria, where she is representing Rwanda in the continental beauty pageant known as Miss Africa Calabar, which brings together contestants from various African countries.

Speaking to InyaRwanda, Michelle expressed her optimism, saying that even though it’s her first time in Nigeria and her first time participating in this competition, she is confident about winning, “as long as Rwandans continue to support me.”

She noted that most of the contestants arrived in Nigeria on Monday, April 14, 2025, while she landed on Sunday night, April 13, 2025. Michelle added that more contestants were expected to arrive on Tuesday, April 15, 2025, and that they would head to the boot camp on Wednesday, April 16, 2025.

“On Wednesday, we will travel to the boot camp location, which is in Calabar. For now, we are still in Abuja,” she said.

The boot camp will conclude on Easter Sunday, which is also when the winner of Miss Africa Calabar 2025 will be announced. Michelle revealed that she plans to return to Rwanda two days after the competition ends. “I’m determined to do my best and make my country proud,” she said.

The grand finale will take place on April 20, 2025, at the Calabar International Convention Centre in Calabar.

During a welcome ceremony in Abuja, Nigeria’s Secretary to the Government, George Akume, who hosted the contestants along with the reigning Miss Africa, Precious Okoye, praised the Cross River State Government for its continued efforts in combating climate change. He highlighted their public awareness campaigns aligned with Nigeria’s Renewed Hope Agenda.

He also commended the pageant’s 2025 theme “Climate Change,”urging the contestants to become strong advocates for climate action and raise awareness about its impact on food security and sustainable development.

Reigning Miss Africa, Precious Okoye, shared how holding the crown has enabled her to initiate projects focused on empowering women through agro-based industries, aiming to enhance women's roles in community development.

Thomas Idim Ikpeme, the Cross River State tourism commissioner, emphasized that this pageant is not only a platform to promote tourism but also a channel to highlight pressing issues relevant to the African continent.

This marks the seventh edition of Miss Africa Calabar. Although Rwanda has participated in the past, no Rwandan contestant has yet won the crown. However, in January 2021, Rwanda’s Uwihirwe Yasipi Casmir was appointed Tourism Ambassador for Cross River State following her participation.

This year’s contestants include representatives from Algeria, Mali, Liberia, Malawi, Ethiopia, Rwanda, Zimbabwe, Ghana, Botswana, Kenya, and Mozambique.

The winner of Miss Africa Calabar 2025 will receive a cash prize of $25,000 and a brand-new car.

In 2022, Rwanda was represented by Mugabekazi Ngoga Anaise, who did not win. That year’s crown was claimed by Nigeria’s Precious Okoye on December 27, 2022.

The competition was canceled in 2021 due to health advisories related to the COVID-19 pandemic, according to a statement released by the organizers.

Miss Africa Calabar is an annual pageant organized by the government of Cross River State, Nigeria. It began in 2016 and continues to be one of Africa’s most prominent continental beauty competitions.

Rwanda’s Ashimwe Michelle [right] ready to excel at Miss Africa Calabar in Nigeria

  


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