New Virunga Silver Beer's spectacular Launch Party and unveiling of the new premium look for Virunga Gold & Virunga Mist

Author: Abitije Seraphin Elise
On:8/06/2024 9:56
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The city was abuzz as Virunga Silver hosted an unforgettable launch party, marking the debut of this new premium beer.

The event, held last night, was a great success, with over 500 guests celebrating in true Silver Party style. Renowned South African DJs, Soul Nativz as well as Rwandan favourites DJ Sonia and DJ Fiston, electrified the atmosphere with their vibrant sets, ensuring the dance floor was packed all night.

The highlight of the evening was the grand unveiling of Virunga Silver. Guests were treated to a first taste of the 100% malt beer with no added sugar, experiencing firsthand why it’s the perfect drink for this summer’s parties. Indeed, Virunga Silver is made with a special type of hops named “Citra” which makes the refreshing taste of this new Virunga truly stand out.

All Virunga beers are now available in your favourite bar and will be sold in crates of 24 x 33cl bottles and retailed at a recommended retail price of RWF 800 per bottle.

In his speech, Mr. Eric Gilson, Skol Brewery General Manager, said: “This new beer, Virunga Silver, embodies our highest standards. It represents our dedication to making outstanding beers for our consumers. I am proud of the journey taken and I give credit to the Skol team for this great step towards the future.

We are excited to present a product that not only maintains our commitment to quality but also offers innovation, and a fresh, stylish choice for our consumers.” Marie-Paule Niwemfura, Skol Brewery Marketing Manager said: “The launch of Virunga Silver in this premium packaging is a milestone for the brand, we wanted to create a night that embodies the true party spirit of Virunga Silver and we're thrilled to see such a positive response from our guests.”

"Dare to change & Release the party”, this is the theme of the new Virunga Silver campaign rolled out across the country. The ambiance, combined with the smooth, refreshing taste of the new beer makes it clear that it is set to become a staple for summer celebrations.

For more updates and to follow Virunga Silver activities throughout the summer, visit our Instagram page @virungabeverages.

Virunga brand is dedicated to producing high-quality products, with a focus on creating unique drinking experiences for its consumers. The launch party's success highlighted the brand's innovative approach and connection with its audience.Virunga Silver was launched in a fantastic party happened in Mundi Center and Virunga Gold and Mist reviewed in new look

Skol Brewery General Manager, Mr Eric Gilson said Virunga Silver the dedication for making outstanding beers for consumers

There was DJs from South Africa who made the night unforgettable in their unique ways of mixing music 

Some celebrities from Rwanda include DJ Sonia and Fiston who also showcase their talent in the middle of the event attend