Music executive and talent manager, Elie Ndisanze, popularly known as Elie has spoken about how working with musicians which is arguably the hottest new Rwandese musical sensation has transformed his talent management career and boost for him.
Noting his vast knowledge and years of experience as a music
executive, talent manager, digital entrepreneur, principal consultant and
others, Ndisanze is a symbol of inspiration for young talents, where the
upcoming musicians can draw a lesson or two from this progression and delivery.
Ndisanze, over time, has also carved a niche for himself in
the digital music executive for a platform that seems to be on the quest for
ensuring the emergence of a new talent generation of creatives in Rwanda and
beyond.
Speaking on how he broke into the music industry and what
inspired or influenced him to choose the career, Ndisanze said: “Creativity in
so many forms has been a part of my life for as long as I can remember.
According to him, “nature-inspired the perfect balance of
kindness and creativity in everything that I’ve done, I am a very outgoing
person, people tell me I have the personality to be a Project Manager. However,
as I learned new things I became more immersed in it.
“Also, I guess my love for music and entertainment made it
possible. I have been influenced to always do and be better than I was
yesterday. I have learnt from some of the best.”
Ndisanze said the best moments in his career “have been
seeing some artists get the recognition and accolades they deserve. Watching
and seeing others appreciate the sleepless days and nights spent preparing the
new ideas for the world to embrace.”
He still believes the Rwandese music industry has made
significant strides over the last two decades and is now arguably the most
vibrant music sector in Africa.
“It has the some numbers of internationally successful and
decorated contemporary music acts. The music industry is changing globally, and
Rwanda is taking the notes. There are a lot more opportunities for artists to
distribute and sell their music now than a decade ago. I strongly believe
Rwanda music would penetrate every corner of the world soon,” Ndisanze said.
To become a successful artist in Rwanda, Ndisanze, sharing
his secret of success said, the right steps to become a musician and artist in
Africa successfully and earn money, are to “Choose and know your genre; Perfect
your music skills; be unique; try doing good music covers; write and record
your first quality songs; make a video, and create and communicate to the ones
that appreciate your music.
Speaking on the challenges being faced in management, Ndisanze
said, “the hardest part about representing artists is being patient. If your
phone calls are not returned or your emails are not acknowledged, it is not
personal, it just means you haven’t developed the perception that you offer
something that will improve the other person’s business.”
Over time, Ndisanze, who has achieved a lot in the music
industry from various capacities, in his definition of success said, “Success
means something different to every musician, but one thing is clear: musical
success is no longer, and may never again be, what it used to be.
“For musicians the definition of success is very broad,
reflecting the diversity of musicians’ career paths, when people sing your song
word for word is simply a great success in music.”
Looking back, Ndisanze said, “I am most thankful for the
opportunities given to me by those before me, for all they taught and are still
teaching me. I am grateful for being a living witness to the resurgence of
Rwandan music on the world stage.”
Kin
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