In the coming months, the bonus program will be extended to more countries, so more creators can get rewarded for creating reels that their communities love
Today, Meta
(about.facebook.com/Meta) is expanding the availability of Facebook Reels for iOS and Android to more than 20 countries across
sub-Saharan Africa. Meta is also introducing better ways to help creators to
earn money, new creation tools and more places to watch and create Facebook
Reels.
Prior to
this launch Reels was available on Facebook in India, Mexico, Canada, the U.S,
and is now available across sub-Saharan Africa in: Zimbabwe, Zambia, Uganda,
Tanzania, Swaziland, South Africa, Seychelles, Senegal, Rwanda, Nigeria,
Namibia, Mali, Malawi, Lesotho, Kenya, Guinea, Ghana, Cape Verde, Cameroon,
Burkina Faso.
Commenting
on the launch Nunu Ntshingila, Regional Director for sub-Saharan Africa at Meta
says, “We’ve seen that video now accounts for almost all of the time people
spend on Facebook and Instagram, and Reels is our fastest growing content
format by far. This is why we’re focused on making Reels the best way for
creators to get discovered, connect with their audience, and earn money. We
also want to make it fun and easy for people to find and share relevant and
entertaining content.”Meta is also
creating a variety of opportunities for creators to earn money for their reels.
The Reels Play bonus program (https://bit.ly/3BI6L0W), part of Meta’s $1
billion creator investment (https://bit.ly/3t2u0ie), pays eligible creators up
to $35,000 a month based on the views of their qualifying reels. In the coming
months, the bonus program will be extended to more countries, so more creators
can get rewarded for creating reels that their communities love.
As part of
the launch Meta is also launching brand suitability controls, including
Publisher Lists, Blocklists, Inventory Filters and Delivery Reports for Banner
and Sticker Ads in Facebook Reels in every region they are available, giving
advertisers more control over how their ads appear in places they don't
consider suitable for their brand or campaign. Additionally, Meta has been
testing full-screen and immersive ads in between Facebook Reels since October
of last year, and will roll them out to more places around the world over the
coming months. Just like with organic content on Facebook, people can comment,
like, view, save, share and skip them.
In addition
to the features announced last year, creators around
the world will be able to access:
Remix:
Create your own reel alongside an existing, publicly-shared reel on Facebook.
When you create a Remix, you can create a reel that includes all or part of
another creator’s reel.
60-second
Reels: Make reels up to 60 seconds long. Drafts: You will soon be able to
create a reel and choose to “Save As Draft” below the Save button. Video
Clipping:
In the
coming months, we’re planning to roll out video clipping tools that will make
it easier for creators who publish live or long-form, recorded videos to test
different formats. Create and Discover Reels in New Places Over the coming
weeks, the following updates will be rolled out to make it easier to create and
discover reels in new places:
Reels in
Stories: You can share public reels to Stories on Facebook, making it easy to
share favourite reels with friends and giving creators more visibility and
reach. You’ll also be able to create reels from existing public stories.
Reels in
Watch: You’ll be able to watch reels directly within the Watch tab and we’re
developing tools to help you create reels in the Watch tab as well.
Top of Feed:
We’re adding a new Reels label at the top of Feed so you’ll be able to easily
create and watch reels in just a few clicks.
Suggested Reels in Feed: In select countries, we’re starting to suggest
reels that you may like in your Feed from people you do not already follow.
Meta is also
exploring ways to make it easier for creators to share Reels to both their
Facebook and Instagram audiences, such as cross posting. You can find Facebook
Reels in Feed, Groups and Watch. When viewing a reel, you can follow the
creator directly from the video, like and comment on it or share it with
friends.
SOURCE :
Meta
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