MTN Rwanda Launches Promotion For ayoba Users

Launched in Rwanda in April 2020, ayoba is an easy to use instant messaging platform that includes informative channels as well as gaming available to all networks in Rwanda.

MTN Rwanda launched a nine week promotion for customers who use the ayoba App.

The unique proposition for MTN customers is to be able to communicate at no data cost with all their contacts.

Commenting on the launch of the promo, MTN’s Marketing Operations Senior Manager, Desire Ruhinguka said, “Our mission is to lead digital for a brighter Rwanda. As part of our Digital Celebration named Twizamukire, we are rewarding MTN customers for joining us on this digital journey by simply using ayoba for communication and entertainment.”

On a weekly basis, 30 lucky ayoba users will win cash prizes of up to Rwf50,000 and another 30 winners will receive airtime valued at Rwf5,000. New users simply have to download ayoba via Google Play Store or www.ayoba.me.

Upon successfully downloading the app, the customer is required to register and use the ayoba existing features such as messaging and subscribing to channels.

Olivier Prentout, ayoba’s Head of Consumer Marketing said: “We are delighted once again to partner with MTN in Rwanda and we believe this promotion will provide new users on a great chance to join the ayoba family and enjoy the benefit of not using your data to play, share, listen and chat”

Ayoba is more than just a messaging app as it offers free games and music as well as lots of channels of information on sports, fashion, current news to name a few.

MTN customers can stay connected to one another regardless of their network, access updated local content from channels like Igihe, listen to music and play games all at no data cost.     

About MTN Rwanda

MTN Rwanda is the market leader in the mobile telecommunications industry in Rwanda. Since MTN Rwanda Media Release 1998, MTN Rwanda has continuously invested in expanding and modernizing its network and is

now proudly Rwanda’s No 1 Internet Network. MTN Rwanda offers superior services to its subscriber base, including innovative propositions such as personalized voice and data offers with MTN Irekure. The company is also the front runner in Mobile Financial Services in Rwanda with Mobile Money, MoMoPay and MoKash Loans and Savings.

About ayoba:

Although Africa is one continent, it is also the home to hundreds of unique cultures. Ayoba celebrates the diversity of Africa by providing a world-class messaging platform that reflects local needs and aspirations. Ayoba is an advanced communications application under an independent Over the Top (OTT) brand with unique features for MTN customers.

The app supports many local languages spoken across Africa and the Middle East including Kinyarwanda, isiXhosa, Pidgin, Yoruba, Swahili, Hausa, French and English.

Some of ayoba’s key features and offerings are: 

 Local languages: Ayoba is available in the top local languages in the markets where the offering has launched.

 Chat now: Users can instantly send and receive text and voice messages with any of their contacts regardless of device type or network.

 Security: End-to-end encryption means that messages in a conversation cannot be read by anyone else.

 Chat with everyone: Users can send SMS text messages with anyone in their contact list, regardless of whether they've installed ayoba or not.

 Channels: Users can subscribe to Channels for locally relevant content across various categories as well as gaming.

For more information, please contact:

MTN PR Desk

Teta Mpyisi

pr2.rw@mtn.com