Bralirwa Plc is proud to announce the launch of its Heineken® 0.0 on the 2nd of December 2022.
Heineken® 0.0 is a great tasting alcohol-free beer, brewed
with a unique recipe for a distinct balanced taste, which now allows you to
enjoy a Heineken® beer at any time of day; it positively transforms dull
non-beer moments into unexpected beer moments.
Our objective is to empower consumers with choice and options
for all their drinking occasions. This
addresses the cultural trend around the importance of living a balanced
lifestyle which enables people who can’t drink alcohol to be involved in every
beer moment.
This innovation is aimed at both men and women (LDA+) who
like the taste of beer, but not necessarily the effects of alcohol at certain
moments in the day. Despite the product not containing alcohol, it is aimed at
those above legal drinking age.
For the launch, this innovation will be available at
1,500RWF in a 330ml CAN. Bralirwa Plc is the 20th HEINEKEN Operating Company in
the Africa, Middle East and Eastern Europe (AMEE) region and the 108th Globally
to launch Heineken® 0.0.
Kin
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