MTN Rwanda has introduced a Microcredit facility to its agents selling Airtime in the channel.
Norman Munyampundu, the telco’s Chief Sales & Distribution Officer says the service aimed at allowing convenience and easy access to Airtime stock for electronic recharge to MTN resellers, while supporting and giving additional value to the agents’ point of sale.
“This service will be very useful when resellers in the trade run out of stock or have insufficient balance to complete a recharge transaction.
This borrowed credit is automatically recovered upon the next stock purchase by the reseller,” he said The Telco is aiming at building a truly digital ecosystem and has also enhanced its Electronic Recharge Services (ERS) platform that will see MTN Agents self-serve by replenishing their Airtime Stock accounts via MoMo.
“The Reseller Microcredit and Airtime stock replenishment via MoMo are two solutions that we are introducing in the trade as a continuation of our channel digitization initiatives,” Munyampundu said.
He adds, “Our commitment is to the customer first and we believe this will positively impact their experience.”
This service is expected to increase active electronic airtime resellers at a time when business recovery and stability is key.
Agents will no longer have to wait for motorists to physically deliver stock to them; the process is now fully digital. A presser from MTN said.
MTN is introducing the facility in partnership with Seamless Distribution Systems AB (SDS), said “We are thrilled to announce that 100% of MTN Airtime sold in the market is now done digitally.
With the expansion of our agent network coupled with the improved airtime replenishment service, we are confident that this will position us to effectively drive our ambition of Leading Digital for a Brighter Rwanda.” Said Mitwa Ng’ambi, MTN Rwanda’s CEO.
In February 2020, MTN made a crucial milestone in its path to digitalisation by phasing out the use of physical airtime vouchers in the channel in favour of a fully digital solution.