Renowned Rwandan singer King James has expressed his satisfaction upon seeing his fellow artist Bruce Melodie embrace business investments after a conversation they had during Rwanda Day.
The two musicians
discussed the importance of diversifying income streams beyond music, with King
James encouraging Bruce Melodie to explore business opportunities.
On January 19, 2024, Bruce Melodie
officially announced his latest business venture—a sports-related partnership
with United Generation Basketball (UGB).
During the press conference, he credited King James for inspiring him to think
beyond music and consider investments that could sustain him in the long run.
"The first person to
realize this was King James. I remember him telling me, 'I won’t return to
Rwanda Day as an artist; I will return as a businessman.' That stuck with
me," Bruce Melodie revealed. This conversation motivated him
to seek business opportunities, and his meeting with Coach Gael further pushed him toward combining sports and
business.
In an exclusive interview
with InyaRwanda, King James
confirmed that their discussions during Rwanda
Day were centered on expanding beyond the music industry. He explained, "It
was about sharing advice and exchanging ideas. We talked about business
opportunities for the future, including investments in music." He also
mentioned that Charly & Nina
were part of the discussions when they were in Germany.
Bruce Melodie has since
expanded his investment portfolio, acquiring shares in UGB alongside Coach Gael, with the aim of elevating
the team’s performance and supporting youth development in sports.
Additionally, he has ventured into various business sectors, including wood trade, pig farming, and entertainment
investments, such as Kigali
Universe under Blue Sky Ltd.
Beyond business, Bruce
Melodie continues to grow musically. He recently collaborated with global superstar
Shaggy on the song "When
She's Around," featured on his album Colorful Generation. His
journey proves that artists can successfully merge creativity with
entrepreneurship, securing long-term financial stability.
King
James credits his conversation with Bruce Melodie for inspiring his investment
journey
King
James shared he had discussions with Bruce Melodie alongside Charly & Nina
">CLICK HERE to watch our interview with King James talking about Bruce Melodie
Kin
RSS 
