MTN Rwanda, in partnership with KTRN, have announced that it has dropped its 4G tariffs in a drive to continue to offer affordable internet to all Rwandans. Customers will now be able to purchase their 4G data bundles at the same price as 3G bundles.
The reduction in data prices is expected to drive further internet connectivity, facilitate business growth and enable communication.
Speaking about the new 4G offers, MTN Rwanda’s Chief Marketing Officer, Richard Acheampong said:
“We, as MTN Rwanda, believe that every Rwandan deserves the benefits of a modern connected world. Our reduction in pricing indicates our commitment towards internet connectivity and making high speed internet affordable for all.”
Data continues to be one of the fastest growing sources of revenue and subscriptions for MTN Rwanda, with data revenue, year on year until to date with growth of about 52%.
“MTN Rwanda continues to see a steady growth of data subscribers on the network and we expect this trend to continue now with the reduction in 4G bundles. Through our pro-customer centric approach, we are not only offering our customers lower rates, but also giving them the experience of a good quality network,” said Acheampong.
2018 left U900 being deployed across the whole network countrywide to drive network efficiency and offer better customer experience. The population coverage went from 53% as at 2017 to 92% in 2018. The plan continues in 2019 that entails upgrading the capacity of 3G sites to enable them to carry more traffic, as well as the building of additional sites.
MTN Rwanda continues to be customer centric and introduce affordable products and services that will deliver a bold digital world to its customers. This will happen with more affordable data, reliable network and affordable internet-enabled handsets such as the newly introduced entry level smart phone, Ikosora. This combination not only drives smart phone penetration but allows for affordable digital inclusivity. With MTN data, everyone has an offer that suits their needs, regardless of budget.
Recall that MTN Rwanda is the market leader in the mobile telecommunications industry in Rwanda. Since 1998, MTN Rwanda has continuously invested in expanding and modernizing its network and is now proudly Rwanda’s number on network. It also offers superior services to its subscriber base, including innovative propositions such as personalized voice and data offers with MTN Irekure and the company is, as well, the front runner in mobile financial services in Rwanda with Mobile Money, Tap&Pay and MoKash Loans and Savings.