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MTN Rwandacell PLC partners with HeHe to empower SMEs in the agribusiness sector

Author: Mupende Gedeon Ndayishimiye
On:1/06/2021 19:24
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MTN Rwandacell Plc (MTN Rwanda) today announced its partnership with HeHe to support Small Medium Enterprises (SMEs) with 6,000,000 Rwandan Francs, as part of one of its Shared Value Initiatives. This initiative is geared towards leading digital for a brighter Rwanda.

MTN Rwanda has pledged to support two agribusinesses from HeHe's Made in Rwanda incubation program. The agribusinesses AvoCare and SanCoffee will each receive 3,000,000 Rwandan Francs to accelerate their eCommerce growth. The funds will aid the agribusinesses in marketing their products online on international markets as well as developing their own business eCommerce storefronts. This, in turn, will attract more customers thus increasing their sales.

Currently, AvoCare and SanCoffee, among others, are undergoing a six-month intensive Digital Marketing course under the three-year Made in Rwanda incubation program. This incubation program aims to help SMEs grow their eCommerce platforms and equip them with digital marketing tools.

Mark Nkurunziza, MTN Rwanda Chief Finance Officer, commented "We are pleased to partner with HeHe on this initiative to support SMEs in the agricultural sector to swiftly make that digital shift to selling their products on an eCommerce platform. We have witnessed the impact Covid-19 has had on businesses and our economy in general, therefore it is imperative that businesses rake this step towards digitalization as part of their post Covid-19 recovery strategy."

Also, in attendance was HeHe CEO Clarisse Iribagiza who remarked on the partnership. "The Made in Rwanda eCommerce Incubation Program was conceived with the vision to optimize agriculture supply chain from production to consumption, mitigating post-harvest losses and improving the likelihood of the majority of Rwandans. In August of 2020, despite the Covid-19 pandemic, we launched the program with partners such as MTN Rwanda to support agribusinesses leverage the power of digital platforms to access new markers and grow their business."

MTN Rwanda's Shared Value Initiatives are projects under the umbrella of Corporate Social Responsibility focused in four key areas, namely Education, Communih/ & Health, Economic Empowerment and Government priorities. In 2020, with the aim to economically empower, MTN contributed 100 Million Rwandan Francs to the Government run Economic Recovery Fund to support SMEs recuperate from the impact of Covid-19. Additionally, over the past two years, MTN under the Connect Women in Business program, have supported 12 women cooperatives in the agrobusiness sector to get off the ground and grow.

MTN Rwandacell PLC (MTN Rwanda) is the market leader in mobile telecommunications in Rwanda. Since 1998, we have continuously invested in expanding and modernising our footprint and are the country's No 1 network. MTN Rwanda offers various innovative services to consumers and enterprises, including personalised voice, data, home and fixed connectivity solutions. The company is also the front runner in Mobile Financial Services in Rwanda delivered through its FinTech subsidiary, Mobile Money Rwanda Ltd.

HeHe is a leading technology company that develops innovative technologies that enable businesses to optimize their operations and reach more customers anywhere and on the go. HeHe serves over 2 million users across Africa, facilitating business to offer their products and services on-demand and guaranteeing great customer experience to the lash-mile.



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Mupende Gedeon Ndayishimiye

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