Airtel has today announced a smartphone acquisition campaign that will see the telecom offer every new handset on the Airtel network double data for the next three months in the Rwanda’s capital, Kigali.
The campaign aims at closing the digital divide in the country, notably in this trying time of coronavirus pandemic, since affordability of internet connection has been a key concern for dozens of netizens. The telecommunication company has dominated the whole country due to making a difference by providing affordable internet to all.
In line with the campaign, Airtel has also adapted to a strategic partnership with TECNO, the leading smartphone distributor in Rwanda according to new report released by Rwanda Utility Regulatory Authority. Under this partnership, customers who buy a TECNO Camon 16 Series or TECNO Spark 5 pro smartphone from a TECNO or Airtel shop across the country, is promised to enjoy twice the value of any data plan they purchase on their newly acquired smartphones for three months and an additional 7GB if purchased at an Airtel Shop.
For instance, if a customers buy the RWF 10,000, monthly
data plan for 30GB, they will unconditionally receive 60GB in addition to the
7GB. This means that the customer will walk away with 67GB.
“Data is
driving the next phase of telecom revolution across the globe. In recognition
of this phenomenon, we at Airtel Rwanda have made significant technology and
network investments to ensure we deliver the best data experience for
smartphone users in Rwanda. This partnership redefines affordability and offers
great value to customers,” said Amit Chawla, Airtel Rwanda’s Managing Director.
He added that this new offer will additionally help
deepen data penetration in line with Airtel’s positioning as the smartphone
network, underlining the firm’s commitment to continually enhance the value
that it delivers to its customers.
To enjoy this offer, all customers will simply dial
*407# to opt into the offer as soon as they insert an Airtel Sim Card for the
very first time and follow the prompts. Afterwhich dial *255*2# to subscribe to
their first bundle which will be instantly doubled.