Rwanda: Cashless Agenda to Come True with MTN m-Ticket System

Author: Rutayisire Patience
On:18/07/2019 18:00
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Rwanda International Trade Fair to Be Fully Cashless with Launch of MTN m-Ticket.

The Private Sector Federation (PSF) in its journey to serve better its members and the public at large, has initiated the digitization process of its services aiming to complete it by the end of this year.

           This Piture was taken during the launch of MTN m-Ticket 

In 2018, for the first time to access the Expo, PSF had a partnership with AC Group whereby the Tap and Go cards were used to access the Exhibition ground.

Considering the development of technology, PSF has upgraded its infrastructure and entered into partnership with MTN Rwanda to explore the usability of cell phone for all transactions allowing access to the Expo ground.

As of now, PSF and MTN Rwanda have already announced the official launch of a digital user-friendly ticketing solution named MTN m-Ticket, to be kicked off during the 22 rd Rwanda International Trade Fair (Expo) starting from July 22 nd to August 11 th , 2019.

The ticketing solution is part of a full cashless Expo. Next to the introduction of MTN m-Ticket, all 470 exhibitors will be trained and equipped with MoMoPay. After the Expo, merchants will keep their short codes and keep using MoMoPay. This partnership aims at accelerating the Government of Rwanda’s cashless agenda as well as offering simplified options in ticketing sales while saving customers the time and the hassle of lining up.

Bart Hofker, Chief Exective of MTN in Rwanda, said: “All 450,000 expected visitors will save time and the hassle of queuing when buying a ticket, and on the EXPO itself, they can pay all 470 exhibitions with MoMoPay without cash and no fees. It will bring safety to the exhibitors and save a lot of time counting money. No one needs cash, just MoMo.”

Stephen Ruzibiza, Chief Exective of PSF, highlighted: “All around 500,000 expected visitors will save time and the hassle of queuing when whiling to access the Expo grounds. It is easy and convenient for our visitors, 500 exhibitors and PSF members to access the services wherever they are and whenever needed. This include the access to the Exhibition countrywide''.

The partnership was signed by CEOs Stephen Ruzibiza of PSF and MTN’s Bart Hofker during the Transform Africa Summit held in Kigali in May 2019.

With this new system, visitors will be able to buy m-Tickets to get into the Expo and pay using MTN Mobile Money.

To purchase an MTN m-Ticket, customers must follow the user journey below:


 Customer opens a new SMS window

 Customer types the word EXPO, space, number of tickets (1-10) to be purchased.

o Sample message: Expo 3 (for buying three tickets)

 Customer sends the SMS to 7799

 Customer receives a Rwf 1,500 debit request on MoMo.

o Where the customer doesn’t receive a debit prompt, he/she dials *182*7*1# and enters their PIN to complete the transaction.

 After payment approval, the customer receives an m-Ticket via SMS

o Sample m-Ticket

 The customer can now proceed to the Expo Turnstile

 The Turnstile has a screen that validates the m-Ticket by scanning the SMS on the phone.

 Once validation is completed the customer will see a green arrow indicating that the customer can go through the gate.

 After the customer has passed through the Turnstile the gates automatically lock.


 Customer dials *779#

 Selects language

 Selects number of tickets he/she wishes to purchase

 Receives an SMS notification displaying amount to be paid and a transaction ID

 Followed by a debit request on MoMo requesting for approval of the previously displayed amount on SMS.

 After payment approval, the customer receives an m-Ticket via SMS

o Sample m-Ticket below.


 If a customer purchases one (1) ticket he/she is eligible for a single entry.

 Where a customer has purchased multiple m-Tickets he/she is eligible for entries equivalent to the tickets.

 Unused m-Tickets will only be valid for the Expo period (22 nd July to 14 th August).

 The m-Ticket can be purchased remotely

 The m-Ticket is transferable to offnet customers (Airtel customers)

 Customers with broken phone screen will be supported by MoMo agents

 Customers without phones will be supported by MoMo agents, meaning; the agent purchases an m-tickets on behalf of the customer and helps the customer to enter the gate.

 m-Tickets are secure that they can’t be duplicated

About PSF

The Private Sector Federation,Rwanda, (PSF) is a professional organization, dedicated to promote and represent the interests of the Rwandan business community. It is an umbrella organization that groups 10 professional chambers. It was established in December 1999, replacing the former Rwanda Chamber of Commerce and Industry. The Private Sector Federation (PSF) has registered major successes since its creation in 1999. Beyond a strong brand and membership base, PSF pioneered Business Development Services (BDS), registered wins in advocacy and played a strong national, regional and International role.

About MTN Rwanda

MTN Rwanda is the market leader in the mobile telecommunications industry in Rwanda. Since 1998, MTN Rwanda has continuously invested in expanding and modernizing its network and is now claimed to be number one  Rwanda’s Network. It offers superior services to its subscriber base, including innovative propositions such as personalized voice and data offers with MTN Irekure. The company is also the front runner in Mobile Financial Services in Rwanda with Mobile Money, Tap&Pay and MoKash Loans  and Savings.


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