The country leading internet network, MTN is intensifying its message on Covid-19 preventive measures as it adds its voice to the global drive to raise awareness about the importance of wearing masks with today’s launch of the WearItForMe campaign across its 21 African and Middle Eastern markets.
To help drive this much-needed change in behaviour, the
firm convened its committee to sit down and sift a convincing message capable
of mobilizing everyone to do something to save lives in September 2020.
As African and Middle East Markets continue to
navigate the ‘new normal’ brought about by Covid-19, wearing mask remains one
of the most effective preventive measures to slow the spread of the virus and
accelerate recovery. However, many people refuse to wear them, wear them incorrectly,
or still feel it is not so important.
‘’ To demonstrate how important this cause is for us
as MTN and to the world, we are going to suspend commercial advertising for the
next four weeks , dedicating our communication channels to the dissemination of
Covid-19 related information as well as awareness on mask wearing through the
Wear It For Me campaign,’’ says MTN Rwanda Chief Executive Officer, Mitwa Ng’ambi.
He added that, earlier in the month of August, the
firm joined the efforts of Rwanda biomedical centre and the Rwanda national police
in raising awareness of the importance of covid19 preventive measures. Today,
the firm that started operating in Rwanda in 1998, will intensify these efforts
by embarking on global campaign to support the war against the Covid-19 across its
market as it re-emphasizes the importance of wearing masks correctly and safely.
Wear It For Me is the next phase in MTN’s Covid-19
response under Y’ello Hope-MTN’s umbrella initiative which provides much-needed
support during times of societal need.
It is a powerful call-to-action using the voice of
some of the most influential figures within the communities and across the continent.
The initiative will see members of the firm’s community sending heartfelt
messages to each other to wear masks.
MTN’s wear it for me campaign will build on the work
already carried out under Y’ello Hope to brighten lives and limit the impact of
the pandemic.
Presently, MTN has prioritized looking after its
people, customers, communities and networks while focusing on efficiencies to
help navigate the pandemic and its effects.
Initiative ranged from P2P MoMo transactions, zero-rate
access to educational sites, donations to Rwanda biomedical center to fight the
spread of the virus, donations to the economic recovery fund towards SMES and
Mokash loan relief in partnership with NCBA, among others.
‘’ If we are going to win this war against Covid-19,
we all need to work together to change behaviour, protect each other and
flatten the curve faster,’’ concludes Ng’ambi.
About
Y’ello Hope
Acknowledging role and responsibility to make a
meaningful difference and impact in the lives of all, Y’ello Hope is MTN’s
highly targeted response initiative harnessing the power of MTN through our
brand, resources, capabilities, and technology to brighten lives of across
Africa and Middle East.
Driven with passion and dedication by MTN across our
footprint, Y’ello Hope’s purpose is to support in employees, customers,
society, and government during times of societal crisis and need bringing relief,
hope and optimism where need are greatest.
Kin
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