Jason Derulo to feature on Coke Studio Africa's global fusion editionPosted By: Inyarwanda - On:05/06/2017
In 2014 Coke Studio Africa saw the legendary Wyclef Jean take the stage and light up our households with the unforgettable ‘Divine Sorrow’. In 2015 super star NE-YO took Peace One Day to Rwanda and delivered a Coke Studio original song ‘Reason’. In 2016 Coke Studio saw the iconic Trey Songz set the stage on fire with his dynamic presence and now, in 2017 Coke Studio brings the Mega Platinum star: Jason Derulo, a new-school, multi talented creative giant who has sold over 50 million singles and impressively achieved 11 platinum singles including ‘Wiggle’, ‘Whatcha’ Say’, ‘Talk Dirty’, ‘It Girl’, ‘In My Head’, ‘Trumpets’ and ‘Marry Me’.
This year Coke Studio has merged Coke Studio Africa and Coke Studio South Africa into one—bigger and better, Coke Studio Africa - 2017. The show has confirmed Jason Derulo as this year’s guest star set to feature on a special episode themed the Global Fusion Edition! The American Pop/R&B singer and dancer who is currently riding high with his latest banger ‘Swalla’ is expected to jet into Nairobi, Kenya this week (June 2017) to participate in the recording of Coca-Cola’s flagship African music show: Coke Studio Africa.
Two of Africa’s hottest music producers: Masterkraft (Nigeria) and DJ Maphorisa (South Africa) will be tasked with producing all the African artistes and Jason Derulo, after which all the music will be performed and recorded live alongside Coke Studio’s highly talented house band. Last year, DJ Maphorisa produced music collaborations between Trey Songz and selected Coke Studio African stars.
Coke Studio Africa - 2017 includes artistes from South Africa, Kenya, Uganda, Tanzania, Rwanda, Ethiopia, Nigeria, Ghana, Angola, Zimbabwe, Togo, Cote d’Ivoire, Madagascar, Mauritius, Mozambique, DRC and Cameroon. The new season is set to premiere in different regions from September this year and will broadcast in more than 30 countries across Africa.
Jason Derulo is a certified global pop music phenomenon whose appeal elicits screams from legions of young music fans across the world. He’s a highly accomplished dancer and masterful songwriter, whose skills have been called on by the likes of P Diddy, Lil Wayne, Sean Kingston and Cassie. His major collaborations with global stars like Nicki Minaj, Ty Dolla $ign, Pitbull and Juicy are among the biggest hit songs of this decade. Jason has five albums under his belt. His accolades include three wins at the coveted Teen Choice Awards (2010 & 2014) for Best R&B Track and Best R&B Album. The extraordinary performer successfully concluded a European tour dubbed Everything is 4 (2016).
Coke Studio Africa is a non-competitive show seeking to bring together, and showcase the diversity of African musical talent. It also gives upcoming artistes the opportunity to work with some of the best local and international music and production experts. It brings together artistes from different genres, eras and regions to create a modern and authentic African sound through musical fusion