Posted By: Innocent MUVUNYI - On:08/11/2017
Tigo Rwanda is happy to announce the launch of Tigo Yanjye a marketing campaign that aims to celebrate the Tigo customers in Rwanda, their loyalty and ownership of the Tigo brand in the country.

With Tigo Yanjye (My Tigo), customers will enjoy exciting innovative offers and promotions that will allow them to call more, browse more and transact more on Tigo Cash.

 Tigo Yanjye was launched by Tigo Rwanda Chief Executive Officer, Philip Amoateng, during a press briefing at the Tigo Rwanda corporate headquarters located at Kigali Heights today 7th November, 2017.   

 In announcing the Tigo Yanjye campaign, he unveiled three new products namely ‘Imirongo Yose’, ‘Isanzure Pack’s and the ‘Africa Packs’.

 Imirongo Yose all-network packs allows Tigo customers to call other mobile networks in Rwanda at the same price as calling Tigo-Tigo.  The Imirongo Yose packs, which will range from Frw 100 per day to Frw500 per week, allows customers to call all mobile networks for up to 35 minutes per week. In addition, Imirongo Yose customers with be able to send 35 SMS’s a week respectively while also enjoying 35 MBs of data a week.

With the new Africa Packs, calls to Uganda, South Africa, Kenya, Nigeria and South Sudan will cost as low as Frw 56 per minute. This is the lowest tariff on the market today.

 Isanzure Packs allow customers to enjoy customers to enjoy the data, SMS and calling resources that are tailored to their own needs. With Isanzure Packs, customers will be able to call more and call longer.     

 Commenting on Tigo Yanjye, Philip Amoateng, Chief Executive Officer, Tigo Rwanda said;

“Tigo Rwanda is committed to constantly satisfying its customers by meeting and exceeding their expectations. We set out to provide affordable and accessible mobile services everywhere so that our subscribers can stay in touch with their loved ones and facilitate business by reducing the costs of communication and the cost of doing business. We shall be unveiling more products that go beyond just calls and Internet. We are already piloting a breakthrough health insurance product that we will fully roll out under the Tigo Yanjye umbrella”.

 To enjoy these exciting new offers dial *255# and choose the relevant options

Currently, Tigo Rwanda has over three million customers and has invested over US $310 million from 2009 to date.   Tigo Rwanda provides 4G LTE on mobile for both prepaid and post-paid customers.  Tigo Rwanda was awarded as the ‘Most Innovative Service’ at Africa Com 2014, for international mobile money transfers with integrated currency conversion between Tigo Rwanda and Tigo. In 2016 Tigo Rwanda became the first telecom operator in Africa to sign the Connected Women Commitment Initiative.

 Tigo Rwanda is owned by Millicom, a leading telecommunications and media company uniquely dedicated to emerging markets in Latin America and Africa. It provides mobile, mobile financial, cable and satellite services to over 60 million customers in fourteen countries, primarily under the Tigo brand. Tigo has been operating in Africa since 1993, in Rwanda since 2009, and serves over 26 million customers in Africa.

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